Hello and welcome.

I wake up every day striving to become the best version of myself to inspire people to go beyond and live a passionate and authentic life.

I wake up every day striving to become the best version of myself, to inspire people to go beyond and live a passionate and authentic life.

The reason I started this website is because I believe that this world needs more passionate and authentic people that love what they do and go beyond themselves in every aspect of their lives by learning and never giving up.

I lived a fake life for 30 years, I lied to myself, chased success (bigger offices and more employees) and at some point I lost my passion. This drove me into a very dark tunnel. Then I started making core changes and discovered that being true to myself and accepting myself gave me a glimpse of light at the end of the tunnel.

My career began at the age of 13 as a kitchen boy at Domino’s Pizza. After that I worked at different coffee shops, restaurants and in other hospitality jobs. At 18 I got a job as a sales and marketing executive at a web-development company. Then after four years working there I joined a massive advertising agency where I worked with Mercedes Benz, Heinz and other corporations. I got myself fired from there within six months!

However, while I was working there I had a small side hustle that helped me transition to becoming a full-time freelancer and then to building my own small marketing agency, IQD, in 2010.  Since then I’ve had the privilege of working with amazing brands like Beauty Line, Pizza Express, Stella Artois, Holland & Barrett and others.

This site is created for people who want to find great resources, case studies and inspiration to live life on their own terms. It’s for people who want to find their passion and monetize their skills, perhaps starting a sustainable, small but passionate brand as a side line around their nine to five job. It’s for people who want to make money with purpose.

I share insights on how to differentiate ourselves with a unique, emotional brand story, how to create products and services, how to increase sales with content marketing, how to overcome mental barriers, how to effectively market and sell products, case studies and my own successes, failures and the lessons I’ve learnt along the way.

My success is my client’s success. I’m a bridge for passionate people to reach their goals and dreams and I’m the shortcut for people who don’t want to make the mistakes I made and get to their dreams faster.

I organize the annual ‘Think Beyond’ Conference and run ‘Think Beyond’ workshops on content marketing, storytelling, branding, authenticity and passionate hustle.  I’m privileged to speak at universities, business shows in Olympia, London, private companies and conferences. I’ve spoken at the University of Greenwich, IMH 13th Marketing Forum and other conferences and events in Europe and Dubai.

I’m a minimalist, I have a small dog Chanel, I love reading business, marketing and personal development books, I run, I love London and I love going to the park (for reading of course).

Let’s stay connected! I send weekly ideas and insights that I learn in my newsletter and you can subscribe below:


Let’s think and go beyond together, because together is always better.