Hello, I’m Alexander Novicov. I wake up every day striving to become the best version of myself to inspire people to go beyond their own seeming limitations and live a passionate and authentic life.

I’m a public speaker, author of Not Another Pair of Shoes, now an ultra-runner, podcaster and minimalist, but most importantly, I’m a human being. I believe that this world needs more passionate people to do stuff they love doing. I run a boutique agency called WAY. We help companies build meaningful brands that make a positive change in our society.

I had the pleasure to speak and share ideas around the world. It’s a pleasure connecting and being able to meet some amazing human beings. I speak about emotional storytelling and content marketing.

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