Hello, I’m Alexander Novicov. I wake up every day striving to become the best version of myself to inspire people to go beyond their own seeming limitations and live a passionate and authentic life.

I’m a public speaker, author of Not Another Pair of Shoes, an ultra marathon-runner, podcaster, skydiver and minimalist, but most importantly, I’m a human being. I believe that this world needs more people with passion, more people with purpose.

I run a boutique agency called Way. We help people build meaningful brands that make a positive change in our society.

I had the pleasure to be a keynote speaker and share ideas around the world. I spoke at Greenwich University in London, University of Nicosia, I was a keynote speaker alongside AKON at AIBC Conference in Dubai and most recently I was a keynote speaker at Strategy CMO at Helsinki, Finland. I speak about brand purpose, emotional storytelling and content marketing.

You can join my thoughtful letter, which I send every Thursday with ideas, thoughts and inspiring stories about how we can create this world a slightly better place. You can sign up here.