I was walking on a very busy Regent Street on Saturday and saw this young man shouting about their new application. I decided to move out of my comfort zone and do the same thing… There are two lessons that I reminded myself from this:

1) All businesses need attention

2) Moving out of my comfort zone

Before you start watching the video let me just explain to you that this was random, I didn’t even think of it when I woke up on Saturday morning, I was going to Apple Store and this happened…

Now, there are a lot of blog articles on how to move out of our comfort zones and how to do it. You might know that I’m a huge fan of improving myself in every area of my life. Pushing my boundaries to explore the world of business and life.

As soon as I saw this man I thought to myself that it was a great example of how to get attention from people. You know that each business needs attention to survive and dominate right? Then I thought to myself this must be very hard, shouting about a service in front of thousands of people walking in Regent Street.

I met the guy and the girl and asked them a few questions to understand more about what they are offering. I though F*** it let me try it. It looks so hard. Let me just tell you that once you do it, the feeling you get is amazing. You can do anything you want to do.


Before doing it all sorts of foolishness was in my mind, I had another brain which I call it the Silly Alex, telling me that I shouldn’t do it because people are watching and people will criticize you. I had a quick chat with Silly Alex brain and told him that we should try it out and do something new. As you saw on the video, I did it.

What happened after that? The feeling was great, my voice is a bit sore but hey it’s fine.

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You want to do something in business or life? Just go out there and push your boundaries and always think beyond.

Be awesome, Nothing else pays.