Twitter has issues with noise. If you are on Twitter you already know that because it’s a crowded place. Everybody can see everybody’s tweets. Facebook on the other hand has an algorithm that controls what we as users can see based on our interactions.

Twitter recently launched a new option for users, to reply with a short 15 second video. This gives us a huge opportunity to increase our engagement.  As I always say that it’s best to be first and use it rather than wait until everybody is using it. When you create a video to reply to your tweets the receiver appreciates it more because it’s personal and we all know that we love personal messages. It makes us feel unique and great.

Why not leverage it and show that you actually care about your client/user? Rather than writing create a quick video and reply.

Below you can watch my full video: