Tim Cook, CEO of Apple, said recently that the new iPhone X ($999) is equivalent to buying a coffee – and you know what? He is absolutely right.

Here are his exact words: “I think it’s important to remember that a large number of people pay for the phone by the month… so you could buy an iPhone X for $33 a month. And so if you think about that, that’s a few coffees a week. It’s let’s say less than a coffee a day at one of these nice coffee places.”

The way I see it is that $1,000 is coffee money. We are not living in the 18th century any more. If you go to Starbucks every day and look at your bank statement at the end of the month you will understand what I mean.

If you want to create freedom in your life, if you want to make extra money on the side you will need to fund your “coffee habit”. You will need to invest in yourself. I don’t want to worry about €1,000 every month, I want to worry about €100,000 every month. The stress and the time invested in worrying is the same for 1k or 100k.

You might not have coffee money, so here are some ideas that you can start implementing:

Start a passionate side hustle. If you have an idea that you want to pursue to make your community a better place, start cashing in on that idea. If you don’t have an idea, there are plenty of things that you can do to increase your income. Doing what society considers “normal” will only get you average results. It’s normal to earn €10,000 per year. That’s why those who work 9 to 5 without a side hustle will never have the freedom.

You never know what might happen tomorrow; you might get fired, your company might close, you might want to move country, you might want to go on a holiday without thinking of money. Let’s face it, there is plenty of money and opportunity floating around this planet, the key is to look for problems as opportunities.

Create a small brand. It can be a personal brand or it can be a consumer brand. If you want, you can become an influencer in your area, where people come to you for advice, where you solve real world problems and get rewarded; both mentally and financially.

You will have more leverage to ask for a raise from your current company and grow together. You can create a consumer brand, where you can create a product and sell it on Etsy, Amazon or eBay. The opportunities are endless.

The reason why I believe so much in the passionate side hustle it’s because you can do meaningful work, be happier, be more financially secured, help others and go beyond your own expectations.

Somebody told me on LinkedIn: “I’m not interested, I can save €50”. This the kind of mentality is what keeps people where they are. I’m sure that person didn’t buy a book in the past 12 months and is not going to invest in themselves. The result wil be the same; She will get hopefuly a secure job somewhere for 12 months then leave or get fired, blame on the ecomomy, blame the employer, blame everybody except herself. It’s sad but it’s a harsh reality and I realized that you can’t help everybody because not everybody wants’s to change perspective. People don’t invest in themselves because they don’t believe in themselves.

It goes beyond a workshop or a book. It’s how people view the world based on their beliefs. That’s why not everybody will succeed.

To be honest, I don’t want that type of people coming to my workshops, or getting in the passionate school because they will not achieve results and they will blame my content.

I must say this is not for most people because most people create excuses; I don’t know how, I don’t want to, I will do it later, I will do it one day, it’s not the right time, I’m not ready and on and on…. This is for those who are motivated and want to achieve an extraordinary life. There are three workshops on the passionate side hustle; in London on the 15th of November, Limassol on 22nd of November and 23rd of November. You will learn everything you need to start your passionate hustle and be able to launch it in 27 days! Limited tickets available, book today by calling 22101935 or click here.