Hello you, I’m Alexander Novicov and I would like to thank you for landing on this website. Let me introduce myself; I wake up every day striving to become the best version of myself to inspire people to go beyond and live a passionate and authentic life.

I truly believe that this world needs more passionate and authentic people that love what they do and go beyond in every aspect of their life by learning and never giving up. Our actions inspire our family, friends, colleagues and people around us. When we are passionate about what we do, we live with purpose and meaning. That’s why change, starts with us.

I lived a fake life for 30 years, I lied to myself, chased success (bigger offices and more employees) and at some point I lost my passion which drove me into a very dark tunnel. I started making core changes and discovered that being true to myself and accepting myself gave me a bit of glimpse of light at the end of the tunnel.

My career began at the age of 13 as a kitchen boy at Dominos Pizza, I worked at different coffee shops, restaurants, at a web development company. I was lucky to join a massive advertising agency and got myself fired from there within six months. Eventually, I started my own marketing agency, WAY, in 2010 and had the privilege to work with amazing brands like Beuty Line, Pizza Express, Stella Artois, Holland & Barrett and others.

I’m a passionate public speaker, author, marketer that wants to help brands make a positive change.

My recent book is called Not Another Pair of Shoes, it’s about how you can build your brand’s story and purpose. You can get a copy here: www.notanotherpairofshoes.com

I’m privileged to speak at Universities, Business Shows in Olympia London, private companies and conferences. I spoke to the University of Greenwich, IMH 13th Marketing  Forum and other conferences and events in Europe and Dubai.

Let’s stay connected, I send weekly ideas and insights that I learn in my newsletter. You can subscribe here; www.alexnovicov.com/friends. 

Let’s think and go beyond together because together is always better.